defining the new Web

(http://outsideinnovation.blogs.com/pseybold/2012/01/what-comes-after-social-networks-and-cloud-customer-ecosystems.html)

Six Critical Success Factors for a Viable Customer Ecosystem?

1. Help customers achieve and/or manage something they care about.
2. Design for specific target audiences.
3. Provide a “secret sauce” that transforms customers’ ability to get things done.
4. Attract partners & suppliers who can contribute to these customers’ success.
5. Align the entire ecosystem to meet customers ’ success metrics.
6. Embed, co-brand, and be ubiquitous so customers will encounter and use your secret sauce no matter what their starting point is.